Kraz is led by multidisciplinary professionals with extensive experience in the digital environment who have grown and developed successes in this new stage of the information age, the age of data.

Joan Miró

Co-Founder & GM Kraz

MBA from ESADE, with more than 20 years of experience in digital environments in companies such as HP, Lastminute, Elogia and Netquest. Founding partner and first president of the sectorial association I+A (Insights & Analytics). Expert with more than two decades of experience in complex data projects.

Rubén Ferreiro


Business Angel and investor in multiple digital initiatives (Ulabox, Blueknow, Glovo, Housfy, etc). Co-founder of Lanai Partners, early stage VC fund.


Kraz is a Data Science and Advanced Analytics consultancy, part of the VIKO group. Founded in 1999, VIKO encompasses a group of companies linked to the digital economy with more than 200 active team members spread across its 5 international offices.

With Kraz there are 7 companies that make up this group specialized in Digital Business.