Functional Areas
Our projects cover different functional areas of organizations
Marketing
Kraz projects have a significant impact on metrics related to:
Customer lifecycle
(conversion, retention)
Customer profitability
(cross sell, upsell, recurrence, LTV)
Customer experience (effectiveness contact touchpoints, relevance of contents, etc)
Examples of projects in the marketing area
• Attribution models / MMM
• Scoring of customers/prospects on multiple variables (next purchase, LTV, risk of abandonment, risk of non-payment, etc)
• Classifications / Segmentation of customers and prospects
• Product recommenders for crossell, upsell
• Customer Experience (matching contents - profiles - times - channels, etc)
• Pricing optimization (dynamic prices, discount optimization, etc)
Commercial Attention
Application of data science to commercial attention procedures.
Examples of commercial attention
• Modeling of customer satisfaction with call center service
• Forecasting call center team dropouts
• Forecasting incoming call volumes and resource sizing
• Measuring the impact of HR policies on call center operators
• Chatbot programming
• Optimization of staff (sizing, schedules) by sales establishments
Manufacturing / Industry
Projects in the field of industrial manufacturing
• Stock optimization / supply plans
• Optimization of predictive maintenance plans for machinery and facilities
• Counting of elements/parts
• Detection of defects in materials
• Demand forecasting models (by products, establishments…)
• Classification of parts/materials
Distribution / Logistics / Mobility
Projects related to the product supply chain
• Optimization of delivery routes (models from demand volume constraints and available resources)
• Optimal location of distribution points
• Demand forecasting models (by products, establishments, …) in the short, medium and long term
• Impact of logistics actions on customer satisfaction and turnover
• Collection of IoT data from logistics equipment (temperature, traffic, routes, etc)
• Checking delivery addresses
HR
Projects in the area of People analytics contribute to improving HR management, specifically in relation to selection, communication, remuneration, training and internal promotion policies.
Projects related to human resources
• Optimization of staff (sizing, schedules) by sales establishments.
• Detection of behavioral patterns influencing satisfaction and employee performance.
• Impact of remunerative actions (perk) on satisfaction data, performance and employee retention.
• Detection of behavioral patterns influencing ssatisfaction and employee performance.
